B2B Market Research and Business Intelligence for Customer Insights

Previous Title: B2B Market Research and Business Intelligence

    

Who is it for?

Experienced managers contributing to the gathering and reporting of customer intelligence.

What business issues will we address?

 Marketers need to master best practice tools and techniques which allow them to thoroughly analyze and understand markets, customers and competitors, anticipate new customer needs, new niches and new market opportunities.

What will I be able to do after participating?

You will be better able to:

• Improve your overall business awareness, manage stakeholders expectations and anticipate business decisions
• Use most recent market research and benchmarking methods and extract more value out of the available market research survey content
• Understand the process of internal consulting and deal with market intelligence "orthodoxies"
• Be more effective in contributing to business success through improved interpersonal and change agent skills
• Walk away from the workshop with an action plan that will enable you to focus on your new priorities