B2B Market Research and Business Intelligence for Customer Insights

Previous Title: B2B Market Research and Business Intelligence

    

Who is it for?

Experienced managers contributing to the gathering and reporting of customer intelligence including: senior Research and Development staff, marketing research and market intelligence managers, sales managers, new business development managers.

What business issues will we address?

 Marketers need to master best practice tools and techniques which allow them to thoroughly analyze and understand markets, customers and competitors, anticipate new customer needs, new niches and new market opportunities.

What will I be able to do after participating?

You will be better able to:

• Understand the changing environment for market intelligence providers, and how to adopt a new style from figure-driven to solutions-driven 
• Improve your overall business awareness, manage stakeholders expectations and anticipate business decisions
• Use the most recent market research and benchmarking methods