B2B Marketing Strategy Based on Your Customer Value Proposition

Previous Title: Value-Based B2B Marketing Strategy

    

Who is it for?

Senior managers in industrial and high-tech markets, who have the responsibility for developing and implementing a value-based strategy, and who manage the marketing and technology processes that support the strategy and plan. These include:

 
• General Managers
• Senior Product, Brand and Marketing Managers
 

What business issues will we address?

This workshop offers a comprehensive overview of the latest thinking on B2B and high-tech marketing, exploring the challenges of CRM and seller-buyer relations, innovation management, supply chain integration and digital commerce.

What will I be able to do after participating?

You will be better able to:  

• Create and implement a value-based B2B marketing strategy 
• Understand in greater depth the ways in which your customer expects value
• Understand how you can meet your customers' value demands