B2B Sales and Key Account Management in Customer Specific Solutions
Previous Title: Selling B2B Customer-Specific Solutions

Who is it for?
Senior Account Managers, Sales Director, Business Unit leaders who want to move from “selling products” to “selling Customer Specific Solutions”
What business issues will we address?
Selling “products” creates competitive pressures that force a business to continuously compromise on price, margin, sales quality... Moving from "selling products" to “solving business issues” allows your company to break out of its vendor role and be compensated as a trusted business partner.
What will I be able to do after participating?
You will be better able to:
- Shift the conversation from “selling valuable products” to “selling Customer Specific Solutions”
- Get the company to deliver what the customer needs
- Manage cost, revenue and profit when customizing
- Use negotiation tactics to reduce the influence of purchasing departments
- Connect directly with budget holders