What is the typical business profile of people who face these issues?

This briefing is exclusively designed for senior management confronted with the company, division or business unit strategy formulation and/or execution. Strategy or top marketing managers considering realigning their organisation or reviewing their customer value proposition or make the company more customer-oriented.

How will I benefit from participating in this workshop?

As a result of participating to this briefing you will be able to understand the major global trends, optional B2B strategic concepts, customer-centric models and strategy implementation frameworks. You will be able to formulate a comprehensive picture of your company strengths and weaknesses and determine the measures to be taken to improve your competitive position.

What will I do in this workshop?

Prior to the workshop, participants are invited to reflect on their current organisation’s major directions such as the mission, vision, business model and strategy. During the workshop, participants will be able to exchange their strategies and will enable them to benchmark with other participants and gain new insights from it.

The briefing is designed to expose to the participants in a succinct manner the different briefing topics, followed by facilitated discussions, exchange of insights and thoughts between the different participants on each of the topics.  State-of-the-art updates combined with hands-on advice and best practice exchange between facilitator and participants will make this workshop a thriving experience.

Following are the different briefing modules which will be addressed during the workshop:

The major trends which will impact B2B companies in the near future  

• Exploring the major global trends
• Impact of these trends on B2B companies in general
• Lessons and opportunities for your own business

Alternative core strategies to deal with the trends  

• Possible strategic options in B2B markets
• Consequences of strategic choice for how the organisation is managed
• Decide on your company’s customer value proposition(s)

The new key prerequisites for success with strategies  

• Sustainable development
• Innovation as a process
• Key measurement for customer centricity

Effective strategy implementation  

• Get people to buy-in to your strategy
• Align people in the organisation
• Manage people through change