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Areas of Expertise

Consumer Markets

Workshops

Senior Management Guide

Business Functions

Business Skills for Managers without a Formal Business Background

Marketing

Consumer Markets

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Executive Summary

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Workshops

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Customer Specific Solution

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Customer Insights

Pharmaceutical and Healthcare Industry

Workshop: Consumer Markets

Marketing: Consumer Markets: Marketing strikes back

Strategy Update for Senior Management in Consumer Markets

Level(s): U / S

By taking the time to reflect on the latest developments in consumer markets and discuss them with your peers, you can implement strategies that better differentiate your brand in the market place.

B2C Marketing Strategy and Consumer Trends training info

Leading Customer Delight in Consumer Markets

Level(s): S / U

Most companies leave their consumers “satisfied but indifferent”. In this hypercompetitive age, companies need to “delight” their customers so they become loyal to the point of actively recommending the product and/or company to friends and colleagues. For many companies, this requires a complete overhaul of the way business is conducted.

Leading Customer Delight in Consumer Markets training info

Strategic Consumer Marketing: Optimize Your ROI

Level(s): M / U

By actively managing the ROI of marketing initiatives you can eliminate waste and exploit new business opportunities. Higher transparency around spending will increase the involvement of different parts of the organization in your brand's marketing efforts.

B2C Marketing Communications: ROI and New Media training info

Alternative (Other) Media Update for Consumer Markets

Level(s): M / U

Understanding the benefits of alternative media (from high-street retail, over events, word-of mouth to games and virtual worlds) gives you a broader range of opportunities than ever before. This leads to better decision making.

Alternative (Other) Media Update for Consumer Markets training info

Sales and Key Account Management in Consumer Markets: Selling to Retailers

Level(s): M / U

Understanding the way a retailer thinks and works will allow you to better serve your customers and maximise your brand's profitability

B2C Sales Management and Key Account Management: Selling to Retailers training info

Building Shopping Experience and Sell-Through

Level(s): M / U

Retailers and brands need to co-operate to provide an optimal offer to the consumer. Taking this to the next level will drive your brand to higher sell-through results and a relevant brand experience at the point of purchase.

Building Shopping Experience and Sell-Through training info

Building your Consumer Brand in a Fragmented Market

Level(s): M / U

Exchanging an addiction to GRP's and intrusive creative for a customer-centric point of view, presents you with opportunities for differentiation, price dominance and margin enhancement.

Managing a Sales Team in Consumer Markets

Level(s): M / U

Focusing your sales force on key accounts in consumer markets, while managing other channels more efficiently, allows your company to both defend or expand its market share while lowering selling costs, trade spending and marketing costs.

Managing a Sales Team in Consumer Markets training info

Creating Long-term Growth in Consumer Markets

Level(s): M / U

Innovation, renovation, research and development, and new products are a major part of the commercial success of all companies. But often, only a small part of profits comes from new products. A key reason is ineffective communication between marketing and sales, and research and development. Sometimes neither marketing nor sales really understands what the product or service is all about.

Creating Long-term Growth in Consumer Markets training info

Channel Management in Consumer Markets

Level(s): M

Today, consumers have taken control. As shoppers go “multi-channel”, brands, retailers and distributors need to follow suit.

Multi Channel in B2C: Sales Channel Management and Retail Distribution training info

Turning Customer Insights into Results

Level(s): M

By moving beyond traditional research methods to investigate what really motivates consumers, brands can uncover insights, activate hidden purchase drivers and address untapped loyalty triggers to propel a brand from obscurity to category dominance.

From Market Research to Marketing Intelligence in B2C training info

Public Relations in the Social Mediaspace

Level(s): M

By understanding forums, wiki's, blogs, opinion sites and many other exponents of Web 2.0, your business will be better equipped to manage and even capitalise on the opportunities of the social mediaspace. In the worst case, you'll be able to avert crisis. In the best, you build a dialogue with your online consumers.

Public Relations Management in the Changing News and Media Landscape training info

Product Management in Consumer Markets

Level(s): M

Creating (price or plus) propositions which tap into your consumer's deeper motivations and needs can substantially differentiate your business in the marketplace.

Getting More from Your Agencies

Level(s): M

Better managing the deliverables of international creative and media agencies leads to communication initiatives with a higher degree of consistency, efficiency, impact and eventually profit for the brand.

Marketing and Advertising Media training info

Events & Sponsorships to Support Your Marketing Strategy

Level(s): M

Looking at your own or sponsored events in the context of the overall brand communication allows you to create a more personal emotional connection with the community you address and leverage this for greater loyalty or conversion. The workshop will also substantially broaden your event & sponsorship horizon to include less traditional and often more cost effective means like branded entertainment, individual sponsorships, micro-events, etc.

Marketing event planning and corporate event sponsorship training info

Pricing in Consumer Markets

Level(s): M

Using price as a competitive weapon, rather than a tactic, to maximise profits.

Pricing Strategy: pricing calculations and pricing plans training info

Executing the Consumer Marketing Strategy: From Plans to Measurable Results

Level(s): M

Most marketing plans disintegrate between the drawing board and the market. By asking the right questions and involving various parts of the business, marketing plans are implemented with more focus and greater impact on the brand's performance.

Consumer Marketing Strategy: Cost effective marketing in B2C training info

Aligning The People in Your Business Around the Customer

Delighted customers are slower to defect, spend more in total, complain/cost less and promote your business to their friends. By aligning your business around customer delight you focus it on the biggest future sales driver.

Aligning The People in Your Business Around the Customer training info

Green Profits in Consumer Markets

Consumers want the brands that serve them to operate in an environmentally conscious manner. This can be a win for all, as green technologies can generate double-digit ROI. In short, you will learn how your business can increase both it's public image and it's bottom line.

Green Profits in Consumer Markets training info

Aligning Marketing, Sales & Service

Businesses with aligned sales & marketing teams grow faster, are better at closing proposals and have a lower customer churn rate. By spending 2 days as a joint marketing, sales and service team it is possible for your business to identify “mismatches” before they happen and put joint resources behind the largest opportunities.

Aligning Marketing, Sales & Service training info

Essentials of Consumer Marketing

Level(s): M

This workshop gives managers with relatively little formal marketing training a solid overview of the entire marketing process.

B2C marketing principles and tools for consumer and retail marketing training info

Certified Marketing Manager

Level(s): M

Making sure that every manager, thoroughly understands the concepts of marketing is a key step in building a truly customer-focused organization. With this understanding, managers can substantially increase the chances of success of any initiative in the market place. Participants who pass the exam will receive a certificate issued by MCE in collaboration with the Kotler Marketing Group.

Business marketing concepts for everyone in the organization training info

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