There are opportunities for brands that can adapt to what is happening in Consumer Markets
Everywhere companies sell to consumers, the reality is changing. In Western Europe, brands are being squeezed for space and profit. In Central and Eastern Europe, there is more and more competition. Poland is consolidating. Romania and Bulgaria are heading for doubledigit growth. In the Middle East/Northern Africa (MENA) the retail boom is just about to start.
Brands across the regions are faced with different challenges. In one region they need to “fight for space”. In others, they need to “keep up with the market”. But everywhere, multi-channel shopping habits are changing things totally. People buy in the supermarket, online, from third-parties and through many other channels.
Finding the opportunities among the challenges is the key to success in times like these.
