Consumer Markets: Marketing strikes back
No department finds itself more in the firing line today than Marketing. Distribution channels have evolved, with increased retail concentration and on-line sales; product performance and quality is becoming increasingly commoditized, aesthetics are mistaken for quality, fewer and fewer people have regular TV viewing habits and… Google isn’t the answer to everything!
As if that’s not enough, many CEO’s think that Marketing guys are inconsistent, undisciplined and
un-commercial, even if they do appreciate your creativity and passion. So how do you reach your customer today; how do you affordably add brand value and let’s not forget… how do you increase your credibility with the CEO and with other departments?
Putting the Customer First
It all begins with the customer and your ability as a Marketing professional to see things through her eyes. Translating those insights
into marketing plans and activities will be what can motivate the
whole organization.
