Areas of Expertise

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Areas of Expertise

Consumer Markets

Workshops

Senior Management Guide

Business Functions

Business Skills for Managers without a Formal Business Background

Marketing

Consumer Markets

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Executive Summary

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Workshops

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Customer Specific Solution

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Customer Insights

Healthcare Industry

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Workshop: Consumer Markets

Marketing: Consumer Markets: Marketing strikes back

Breaking Through the Retail Barrier: Getting Retailers to Support Your Brand

This workshop has been revised and updated. The new title is: Partnering with and Selling to Retailers: the Rising Power of Retailers

Building Strong Brands in Consumer Markets

Level(s): M / U

Companies are focusing more and more on key brands. As a result they are reducing the overall number of brands in the company's portfolio. In most cases, these brands are not new and have been around for many years.How can you make your existing brands stronger? What line extensions need to be made? Should you relaunch the brand and, if so, when? What should the positioning be?

Building Strong Brands in Consumer Markets training info

Certified Marketing Manager

Level(s): M

Certified Marketing Manager provides a marketing education that brings people at a similar level as their qualified colleagues in general, or as a support for a customized market-oriented culture effort of a company or department.

Certified Marketing Manager training info

Defining and Executing the Consumer Marketing Strategy: From Plans to Measurable Results

Level(s): M

Most marketing plans disintegrate between the drawing board and the market. By asking the right questions and involving various parts of the business, marketing plans are implemented with more focus and greater impact on the brand's performance.

Defining and Executing the Consumer Marketing Strategy: From Plans to Measurable Results training info

Fundamentals of Consumer Marketing

Level(s): M

This workshop gives managers with relatively little formal marketing training a solid overview of the entire marketing process.

Fundamentals of Consumer Marketing training info

Integrated Marketing Communications in Consumer Markets

This workshop has been revised and updated. The new title is: Integrated Marketing Communications: Getting More From your Media and Advertising Agencies

Integrated Marketing Communications: Getting More From your Media and Advertising Agencies

Level(s): M / U

When considering all touch points of a company, marketing communication efforts are highly disintegrated. Advertising says one thing, sales something else and service departments operate on yet another script. As a result, the actual customer experience doesn't match what is promised, and the brand's reputation gets confused.This workshop looks at the ways to overcome this disconnect and communicate in one integrated manner

Integrated Marketing Communications: Getting More From your Media and Advertising Agencies training info

Integrated Marketing Communications: Getting More From your Media and Advertising Agencies

Level(s): M / U

When considering all touch points of a company, marketing communication efforts are highly disintegrated. Advertising says one thing, sales something else and service departments operate on yet another script. As a result, the actual customer experience doesn't match what is promised, and the brand's reputation gets confused.This workshop looks at the ways to overcome this disconnect and communicate in one integrated manner

Integrated Marketing Communications: Getting More From your Media and Advertising Agencies training info

Making Sense of Web 2.0 in Consumer Markets

Level(s): M / U

While new media are being invented almost every quarter, most companies have not yet had the time to catch up. This workshop provides you with an understanding of the key digital and social media methods and ways to apply them in your business

Making Sense of Web 2.0 in Consumer Markets training info

Measure and Improve Marketing Productivity in Consumer Markets

This workshop has been revised and updated. The new name is: Defining and Executing the Consumer Marketing Strategy: From Plans to Measurable Results

Partnering with and Selling to Retailers: the Rising Power of Retailers

Level(s): M / U

The power and influence of the “modern” retailers is growing. To be successful you need to adapt your long-term strategy to their changing demands and find ways to jointly manage product categories with retail customers.

Partnering with and Selling to Retailers: the Rising Power of Retailers training info

Product, Category and Segment Management in Consumer Markets

Level(s): M

Creating propositions which tap into your consumer's deeper motivations and needs can substantially differentiate your business in the marketplace.

Product, Category and Segment Management in Consumer Markets training info

Strategy Update for Senior Management in Consumer Markets

Level(s): U / S

The world is moving too fast to continuously take all industrial and societal changes into consideration. This workshop provides a “digest” of the most important ones and explores the ways they will affect the strategy of your business (or not). The workshop then harnesses the creative strength of the group to come to strategies & implementation plans that help you differentiate your business.

Strategy Update for Senior Management in Consumer Markets training info

Turning Customer Insights into Results: The Art of Microsegmentation

Level(s): M / U

Many consumer and market research is too generic to drive action. This is partially due to the methods used, but also the degree to which information gets represented and used in the business itself. This workshop looks at both sides of this coin and provides practical ways to turn the consumer insights that are collected into tangible business results, if needed one customer at a time.

Turning Customer Insights into Results: The Art of Microsegmentation training info

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