Marketing: Consumer Markets: Marketing strikes back
By moving beyond traditional research methods to investigate what really motivates consumers, brands can uncover insights, activate hidden purchase drivers and address untapped loyalty triggers to propel a brand from obscurity to category dominance.
Most marketing plans disintegrate between the drawing board and the market. By asking the right questions and involving various parts of the business, marketing plans are implemented with more focus and greater impact on the brand's performance.
This workshop gives managers with relatively little formal marketing training a solid overview of the entire marketing process.
