Building B2B Customer Relations for Companies Selling Value Added Products
Previous Title: Building B2B Customer Relations for Companies Selling Value Added Products
Who is it for?
Managers who lead a customer-"touching" or sales-influencing department, channel, or region/division.
What business issues will we address?
Building customer relationships (and sell) on the provision of value will only work if every part of the organisation understands this value and is able to re-enforce it to the customer. This means understanding the customer’s needs and incorporating them in all activities that may touch him/her.
What will I be able to do after participating?
You will be better able to:
- Identify the degree in which various parts of the organisation need to understand customers and the value that is offered to them
- Measure gaps where the business is not meeting customer expectations
- Ensure everyone internalises the value offer and pro-actively contributes to it
- Verbalize and quantify value in ways customers appreciate and your organisation can support
