Building Strong Brands in Consumer Markets

Previous Title: Building your Consumer Brand in a Fragmented Market

    

Who is it for?

Managers and Senior Executives who manage or can influence the branding strategy of the company.

What business issues will we address?

Companies are focusing more and more on key brands. As a result they are reducing the overall number of brands in the company's portfolio. In most cases, these brands are not new and have been around for many years.How can you make your existing brands stronger? What line extensions need to be made? Should you relaunch the brand and, if so, when? What should the positioning be?

What will I be able to do after participating?

As a result of participating in this workshop, you will be better able to:

• Understand and define the brand equity for each brand
• Define the brand positioning
• Define the strategy for your portfolio of brands
• Define the pricing policy for each brand