Certified Marketing Manager 2

    

Who is it for?

Managers in the marketing function with no formal marketing education, as well as engineers and other people involved in new product development with a Customer Value Proposition.

What business issues will we address?

Making sure that every manager, thoroughly understands the concepts of marketing is a key step in building a truly customer-focused organization. With this understanding, managers can substantially increase the chances of success of any initiative in the market place. Participants who pass the exam will receive a certificate issued by MCE in collaboration with the Kotler Marketing Group.

What will I be able to do after participating?

• Analyse your market, your competitors and your own organization’s strengths and weaknesses
• write and implement a marketing strategy and plan and measure its effectiveness.