Certified Marketing Manager for Medical Devices Industry

    

Who is it for?

• Managers in the marketing function with no formal marketing education, as well as engineers and other people involved in new product development in the Medical Device Industry
• Sales and Country Managers responsible for the definition and execution of integrated marketing strategies
• Engineers and other people involved in new product development with a customer focus
• Marketers who wish to update their personal skills and the way their department operates to the new roles of the marketing game

What business issues will we address?

“Certified Marketing Manager” provides a marketing insight that brings people at a similar level as their qualified colleagues in general, or as a support for a customized market-oriented culture effort of a company or department. However, this industry-specific workshop takes also the unique nature of the Medical Devices Industry on board and explains in a practical manner how to fine-tune the marketing function to the needs of the market.

What will I be able to do after participating?

You will be able to:

• Create proposals for top management
• Increase the marketing impact on sales revenues and profits by improving and tailoring the marketing mix during the entire life cycle of the product offerings (pre-purchase, purchase and post-purchase)
• Improve support for global sales teams by creating a coherent and distinctive voice of the marketing department/group