Workshop: Chemical Industry

Chemical Industry workshops

















Using a purchased chemical product can incur many other costs, direct and indirect, for the customer. Changes in total cost of ownership (TCO) of companies' chemicals can have a significant impact on their revenues. Consequently, when the TCO of a chemical suddenly increases, risk is that you become uncompetitive. Therefore, understanding and considering the TCO, when developing, producing and selling a chemical is crucial. Reversely, developing a more expensive product which allows customers to save on other costs can be a great commercial success.Many companies however do not think about efficient price policies, they believe prices are set by the market or competition. Or companies experience “Gold plating”: They offer a product with features or services customers do not need or not want to pay for. In any case, no matter under which light you want to see it: An effective pricing strategy can increase profits significantly.
The Total Cost of Ownership and Its Impact on Pricing and Value Communication in the Chemical Industry training info


 
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