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Workshop:
Chemical Industry
Chemical Industry workshops
Customer Segmentation for the Chemical Industry
This workshop has been revised and merged with:
Managing Complexity in the Chemical Industry
Globalization and Supply Chain Management in the Chemicals Industry
Level(s): U
Chemicals companies want to enter new markets, reduce lead times and reduce costs. Supply chains are becoming therefore more global and complex. Therefore, companies need to optimize their processes in order to achieve a competitive advantage. But how do the best companies in this field achieve this?
How To Develop and Communicate a “Green” Strategy in the Chemical Industry
Governments are taking actions to reduce environmental impact. The EU for example committed to a CO² emission reduction of at least 20%, below 1990 levels. Consumers at the other hand expect environmentally sound, sustainable production. And they are increasingly able to judge the ‘sustainability' of a product thanks to new tools. Chemicals companies need to act in an environmental sustainable way. However, fast movers can turn this challenge into a competitive advantage and have top- and bottom-line benefits.
Innovation Lifecycle for the Chemical Industry
An A.T. Kearney survey shows that 70% of European chemicals companies' customers expect innovations, particularly for product features, technologies and applications. How secure is your position? Are competitors threatening you? Can existing technologies unlock new markets or applications?
Leading and Managing Change in the Chemical Industry
A transformation requires tremendous effort and energy from employees. They must fundamentally reshape the business while staying operational day to day. To have them on board, a company must answer big questions such as: “Why do we need to transform?”, “How will this affect us?” or indeed: “What will be the result?”
Managing Complexity in the Chemical Industry
Moving down the value chain, the number of SKU's of a chemicals business usually explodes. A specialty chemicals business, serving multiple end-markets while offering large number of products in every end-market and selling every product in several SKUs, runs the risk of broadening itself too much and losing profit due to complexity. Managing the complexity implies reducing the number of SKUs anywhere from 20 to 50 %.
Supply/Demand Balance Management
The strong focus on working capital during the current global downturn confirmed the importance of effective supply and demand management. When not effectively managed, inventory levels can rapidly increase, leading to trapped capital and raising financing costs. Furthermore, stock-outs occur, leading to possible revenue loss.
The Total Cost of Ownership and Its Impact on Pricing and Value Communication in the Chemical Industry
Using a purchased chemical product can incur many other costs, direct and indirect, for the customer. Changes in total cost of ownership (TCO) of companies' chemicals can have a significant impact on their revenues. Consequently, when the TCO of a chemical suddenly increases, risk is that you become uncompetitive. Therefore, understanding and considering the TCO, when developing, producing and selling a chemical is crucial. Reversely, developing a more expensive product which allows customers to save on other costs can be a great commercial success.Many companies however do not think about efficient price policies, they believe prices are set by the market or competition. Or companies experience “Gold plating”: They offer a product with features or services customers do not need or not want to pay for. In any case, no matter under which light you want to see it: An effective pricing strategy can increase profits significantly.
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