Defining and Executing the Consumer Marketing Strategy: From Plans to Measurable Results
Previous Title: Executing the Marketing Strategy in B2C: From Plans to Measurable Results
Who is it for?
Marketing managers who want to ensure the successful implementation of the Marketing plan.
What business issues will we address?
Most marketing plans disintegrate between the drawing board and the market. By asking the right questions and involving various parts of the business, marketing plans are implemented with more focus and greater impact on the brand’s performance.
What will I be able to do after participating?
As a result of participating in this workshop, you will be better able to:
- Write a pragmatic (vs. ideal) marketing plan which asks the right questions to make a difference in the market place.
- Challenge marketing habits which can lead to the wrong focus or disintegration of the plan.
- Involve other parts of the business whose support is crucial for implementing your plan.
