Digital Marketing Strategies in the New Healthcare Environment

    

Who is it for?

This workshop is designed for Business Unit Heads, Marketing Managers, Brand and Product Managers, e-Marketing Managers and Medical Education Managers in the pharmaceutical industry.  

What business issues will we address?

The pharmaceutical industry is preparing to make a big push in the digital marketing space and you know that you need to adapt your marketing mix to the new realities in the market. This workshop will provide you with practical knowledge about the possibilities offered by the digital channels. It will help you select and use digital media effectively in your marketing mix in the new pharma environment.

What will I be able to do after participating?

As a result of participating in this workshop, you will be better able to:Understand why digital strategy needs to be tightly linked to brand/customer strategy to ensure lasting successHave a global view of the key successful tactics today and the emerging trends tomorrow (web 2.0, self-service, mobile marketing, personal health records, etc.)Design a digital marketing roadmap for your brands and key stakeholders groupsLead people to implement the strategy through strong focus on the objective, powerful communication, right structures and processes, right measures and rewards