Fundamentals of Value-Based B2B Marketing

    

Who is it for?

Managers in a non-marketing role or function.

What business issues will we address?

Knowing how to use marketing tools and techniques to create, communicate and measure customer value needs to be understood by every manager in a B2B enterprise.

What will I be able to do after participating?

You will be better able to:

• Identify how marketing activities are linked to corporate goals 
• Analyze B2B marketing issues and apply best practice solutions 
• Use the marketing skills you have learned to develop a sustainable, competitive advantage in the marketplace