Integrated Marketing Communications: Getting More From your Media and Advertising Agencies

Previous Title: Getting More from Your Media & Advertising Agencies

    

Who is it for?

Marketers and communication executives responsible for allocating media budgets and developing international marketing communication plans.

What business issues will we address?

When considering all touch points of a company, marketing communication efforts are highly disintegrated.  Advertising says one thing, sales something else and service departments operate on yet another script.  As a result, the actual customer experience doesn’t match what is promised, and the brand’s reputation gets confused.This workshop looks at the ways to overcome this disconnect and communicate in one integrated manner

What will I be able to do after participating?

At the end of this workshop, you will be able to:

• Look at your business from the customer’s perspective
• Formulate an “all-touch point” integrated communications plan
• Set up an in-company dialogue to ensure this plan can get implemented
• Establish a global measurement to ensure promises arrive and are delivered against