Integrated Marketing Communications in Consumer Markets

Marketing

Integrated Marketing Communications in Consumer Markets

Previous Title: Channel Management in Consumer Markets

Who is it for?

Sales, channel, marketing and retail managers.

Today, consumers have taken control. As shoppers go “multi-channel”, brands, retailers and distributors need to follow suit.

You will be better able to:

Understand the current and future behaviour of the multi-channel consumer
Know how to respond to the price, product and geographic impact of digital channels, online retailers and secondary markets
Apply the principles of customer-centric distribution planning to your channel mix
Know when and where to modify your distribution mix to reflect changing realities.

Workshop details

- Duration: 3 Day(s)
- Fee: EUR 3950

- Levels: M / U

- Dates & locations:

4 May 2009 to 6 May 2009, Brussels
16 Sep 2009 to 18 Sep 2009, Brussels


	Customer Specific Solutions MCE can also organise this workshop for a group of executives from your company at a date and location of your choice, taking into account the specific needs of your organisation. • Leave your phone number here and we'll call you back. • Send us an email • Call us: +32 2 543 24 91

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	Need more info? • Leave your phone number here and we'll call you back. • Send us an email • Call us: +32 2 543 24 91

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