Life Cycle Management for Medical Devices
Who is it for?
Sales, product and marketing managers with several years of experience in the field.
What business issues will we address?
New technologies, materials and computing power have dramatically accelerated new product development. This workshop addresses the issues of short development time span, prolonged adoption rates and long tails of products in the market.
What will I be able to do after participating?
You will be better able to:
- Identify the potential for premium prices in innovative products and service along the life cycle curve of products
- Target innovation efforts for new products and service towards customer requirements
- Apply cost-benefit analysis as a tool for accelerated reimbursement approval and market acceptance
- Improve marketing performance and optimize business channels to create value for your customers
- Use analytical tools to manage marketing spend
