Long-Term Sales Success in Rapidly Evolving Medical Device and Consumables Markets
Who is it for?
Sales, product and marketing managers with several years of experience in the field.
What business issues will we address?
Most companies strive to generate most of their revenues with products that are no more than two years old. Speed of market introduction and adoption of new technology are key factors to long-term sales success. How do you embrace rapidly changing market conditions and identify opportunities for long-term sales success in medical devices and consumables?
What will I be able to do after participating?
You will be better able to:
- Apply strategic and tactical tools to accelerate market adoption of innovative products
- Identify opportunities for premium pricing and use them for specific target groups and distribution channels
- Identify drivers of commoditization and develop effective strategies to combat
- Ensure medical involvement in the purchasing decision process
- Apply effective customer account management and customer P&L
- Optimize product and service mix per account and across sales regions
