Making Sense of Web 2.0 in B2B Markets

Previous Title: New Media Update for B2B Markets

    

Who is it for?

For marketing, sales, communication or other executives in B2B companies who want to look beyond traditional media when communicating to the market.

What business issues will we address?

The current media-landscape is evolving at a rate which is almost impossible to track. Understanding the benefits of new and alternative media - from face-to-face contact, events and word-of mouth to online marketing and virtual worlds - presents you with a broader range of opportunities than ever before. But how do you decide what to do?

What will I be able to do after participating?

You will be better able to: 

• Separate new media hype from reality
• Evaluate the various alternative media and create marketing and agency briefings for them
• Understand the costs, benefits and risks involved in using new media
• Start careful experiments with new formats that tomorrow may form the bulk of your communication