Making Sense of Web 2.0 in Consumer Markets

Previous Title: New Media Update for Consumer Markets

    

Who is it for?

Any marketing, communication, media or other executive who to look beyond traditional media when communicating the brand.

What business issues will we address?

While new media are being invented almost every quarter, most companies have not yet had the time to catch up.   This workshop provides you with an understanding of the key digital and social media methods and ways to apply them in your business

What will I be able to do after participating?

By the end of the workshop you will have:

• Acquired an overview of the key digital and social media tools and understand their possible relevance to your business;
• an understanding of the costs benefits and risks involved in digital and social media;
• developed an action plan for experimentation or further development for your business.