Managing Innovation for Medical Devices - Evolution or Revolution?
Who is it for?
Sales managers in diagnostics products with several years of experience in the field.
What business issues will we address?
Significant amounts of money and time are invested in products and technologies which for numerous reasons failed to deliver anticipated results. Some inventions could change medicine and others will not. But how do you know where to draw the line? What impact will your decisions have on your business strategy and market launch? How will customers perceive these new ideas?
Knowing which innovations will meet your customers' needs and become start products is not always straightforward. This fast-moving and intense three-day workshop is a platform for exploring and discussing the factors that contribute to marketable innovations in medical devices.
What will I be able to do after participating?
You will be better able to:
- Differentiate between evolutionary and revolutionary product developments in medical devices
- Determine critical success factors for regulatory and reimbursement approval
- Assess potential for premium pricing of innovations in medical devices
- Identify areas for innovation beyond the core product
- Select new sales and marketing approaches that really fit
- Deploy market research for customer perceptions of innovations
- Target product development towards the desired innovation
- Review and evaluate technical and financial project risks
