Managing a Sales Team in Consumer Markets

    

Who is it for?

District Sales Managers, Regional Sales Managers.

What business issues will we address?

Focusing your sales force on key accounts in consumer markets, while managing other channels more efficiently, allows your company to both defend or expand its market share while lowering selling costs, trade spending and marketing costs.

What will I be able to do after participating?

You will be better able to:

• Understand the different organizations that are possible for sales teams, and the benefits of having a dedicated team per retailer, per channel or per country
• Deal with statistics and sales results to get more out of each individual retailer
• Understand the most relevant and commercially driven KPIs
• Select and use new technologies like CRM tools, Sales Force Automations and mobile devices to support and improve sales effectiveness, channel insights, quotes, proposals, product pricing and order entry