Managing and Servicing Global/International Key Accounts in B2B Markets

Previous Title: Servicing International & Global Accounts

    

Who is it for?

Sales Managers or Senior Account Managers and teams responsible for servicing international or global accounts.

What business issues will we address?

As customers internationalize their vendor relations, sales and service structures need to follow suit. Being able to consistently manage international accounts at the global, regional and (sub-)national level, will allow your business to maximize sales opportunities and create a long term integration with your customer’s business.

What will I be able to do after participating?

You will be able to:

• Identify and map the various decision making structures and priorities on the customer side at the global, regional and national level.
• Organize your own sales team across regions to match the customer structure.
• Manage requirement conflicts on the customer side.