Market Access, Pricing and Health Outcomes: The New Reality in the Pharmaceutical Industry
Who is it for?
Senior brand managers/directors and managers in functions like health outcomes, market research, marketing communications and public affairs.
What business issues will we address?
The short-to-medium-term outlook for the pharmaceutical market is very turbulent, and market access is becoming THE key hurdle. Pharmaceutical companies need to challenge the fundamental rules of the game to unlock the doors that are closing on them. Some leading companies have over 70% of their portfolio at risk over the next five years. Many are piloting new approaches, but few have made breakthrough steps towards a real solution.
What will I be able to do after participating?
You will be better able to:
- Assess the value of the different market access strategies and tactics and integrate these in your brand plans
- Determine the critical success factors for making these new business models work
- Learn to use successful concepts and techniques for influencing the key decision makers in the market access space
