Measure and Improve Marketing Productivity in Consumer Markets
Previous Title: Strategic Consumer Marketing: Optimize Your ROI; B2C Strategic Marketing: Focus on ROI and the New Media Mix in Marketing Communication

Who is it for?
Marketing Managers, Marketing Driectors, Sales directors
What business issues will we address?
Marketing resources in all companies are more and more limited, so you have to make sure that all of your investments deliver the right results. You also need to support all your marketing decisions by facts, figures and analysis to ensure that you are making the right decisions and to (re)gain credibility in your company for your team and your actions.
What will I be able to do after participating?
You will be better able to:
- Convince your management and other departments about your marketing plans, activities and decisions
- Select and apply tools that can be used to monitor and improve the ROI of various activities in marketing and sales