Medical Affairs and Medical Education: Key to Success in the New Customer Engagement Strategies in the Pharmaceutical Industry
Who is it for?
Senior managers in medical affairs and medical education.
What business issues will we address?
More than ever before, your customers need medical information and education. Budgets are constantly increasing and skilled resources are hard to obtain. How do you select and manage the right programmes within the tight regulatory framework? How do you assess customer engagement afterwards? What is the role of new channels? This workshop highlights the new medical interaction and engagement models in-depth.
What will I be able to do after participating?
You will be better able to:
- Compare strengths, weaknesses, opportunities and threats of business models in medical education and information
- Determine the critical success factors for making medical education key to the success of your new business model
- Optimize the interaction with other customer-facing teams
- Successfully organize and manage medical information and education, balancing cost and value and constantly measuring customer engagement as a KPI
