Medical Device Industry
Significant amounts of money and time are invested in products and technologies which for numerous reasons failed to deliver anticipated results. Some inventions could change medicine and others will not. But how do you know where to draw the line? What impact will your decisions have on your business strategy and market launch? How will customers perceive these new ideas?
Knowing which innovations will meet your customers' needs and become start products is not always straightforward. This fast-moving and intense three-day workshop is a platform for exploring and discussing the factors that contribute to marketable innovations in medical devices.
Many parties are interested in medical progress and improved patient care. This creates a highly dynamic environment where all stakeholders interact with and influence each other's decision making process. This workshop explores stakeholder dynamics of medical device companies and offers insights into successful orchestration of networks.
