Executive Summary: What is really happening today in the OTC industry?
There are unprecedented changes in the OTC industry. It has become the new land of opportunity and “dual citizenship”.
As a starting point, the OTC environment is complicated due to considerable local regulatory variations. What is OTC in one country may not be classified as OTC in another. While in many countries the OTC products are still sold only in Pharmacies, you can increasingly find them in more trade channels in other countries. Different regulations in each country regarding not only registration and access, but also pricing, reimbursement, etc., make the picture even more complicated.
Nevertheless, a few trends are very clear.
