Pharma in Russia and CIS
22 March 2013
MCE Senior Associate Sergey Davydov was interviewed by Remedium, a business journal that covers the pharmaceutical industry in Russia.
The result of the interview was an article in which Sergey described the need for pharma companies to identify clearly their unique offering for their customers--their customer value proposition. The first article was followed by a series of articles addressing the numerous challenges facing pharmacuetical companies in Russia and CIS countries and around the world.
You can click on the links below to read each of the articles in Russian.
All of the articles are available here with the kind permission of Remedium (www.remedium.ru).
To learn more about MCE's approach to the pharma industry and the services we offer, please click here.