How will you adapt to the new realities of the Pharmaceutical Industry?
The pharmaceutical industry has reached maturity when it comes to the classical blockbuster model and is fast moving into highly specialized fields like oncology, diabetes and orphan diseases. At the same time, the traditional “size sells” paradigm is no longer working. Medical information and education are key opportunities to succeed in the new healthcare environment and therapeutic areas, ensuring customer engagement, trust and higher revenues.
More than ever before, your customers need medical information and education. Budgets are constantly increasing and skilled resources are hard to obtain. How do you select and manage the right programmes within the tight regulatory framework? How do you assess customer engagement afterwards? What is the role of new channels?
This workshop highlights the new medical interaction and engagement models in-depth.
You have an idea as to how your company should change to succeed, but you are not sure you get the full picture - and you certainly don't have the time to think things through. You are looking for a sounding board and challenge from your peers and experienced business leaders. How can you translate some of those concepts to YOUR company and YOUR strategies and tactics?
Shrinking margins, increasing pressure from regulators, demographic shifts, ethical concerns, developing markets, integrated healthcare models and personalized medicine challenge existing processes, organizational structures and roles. This workshop helps you realize where and how you need to radically alter the way you and your company are doing business.
The seismic shift in the healthcare market requires transformational innovation from marketing, including new value-added services, taking full responsibility for marketing ROI, understanding integrated multichannel campaign management and creating stronger links between Marketing, Sales, Medical Affairs and the customer.
This workshop gives you a solid overview of the latest trends in healthcare and key tools to address these. We focus on the practical application of these concepts, so that you will have an action-oriented toolkit with which you can begin to make immediate improvements in your strategy and its execution. Starting from customer/consumer motivations, you will explore the role of product management and marketing organisational realignment, and define the critical differences between marketing and sales, while deepening your understanding of the strategic mission of both a business unit and the company as a whole. The workshop will also address the strategy, intelligence and implementation of marketing products and services that are often truly "life or death" solutions.
Today, clinical development is too much focused on a financially risky "the-one-drug-that-cures-as-many-people-as-possible" approach. Instead, a "smaller-but-targeted" approach allows for a step-by-step development and launch with more manageable costs.
In this workshop we look at the different business models of pre-clinical and clinical development in order to increase speed-to-market, minimize risks and costs and to ensure profitable results.
