Life is speeding up for the Health Care industry with increased activity at each end of the Marketing spectrum. At one end, initiatives are encou - raging the availability and distribution of generic drugs; at the other, ‘branded’ profit margins still offer a lucrative potential. You need to focus on the right organizational structure, processes and motivational framework to compete successfully in this changing environment.p>
The Disappearing Middle Market
The middle market squeeze brings price pressure and a drive to reduce costs. Instead of visiting doctors, it’s now hospitals, health insurance companies and the tendering process which are your focus. Gone are the days when you didn’t need to watch costs too closely. Today, you are just as likely to be helping Health Insurance companies save money as selling them individual products. .
New Emerging Models
The industry has reached maturity when it comes to classical drugs and newer more complex models are emerging; drugs with integrated diagnostic tests, monitoring devices and drug delivery devices together with biologicals. New ‘mini-blockbusters’ present you with challenges in areas from budgeting to your current organizational alignment.
