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Workshop:
Pharmaceutical Industry
How will you adapt to the new realities of the Pharmaceutical Industry?
When Clinical Development Turns into Clinical Practice
Level(s): S / U
Today, clinical development is too much focused on a financially risky "the-one-drug-that-cures-as-many-people-as-possible" approach. Instead, a "smaller-but-targeted" approach allows for a step-by-step development and launch with more manageable costs. In this workshop we look at the different business models of pre-clinical and clinical development in order to increase speed-to-market, minimize risks and costs and to ensure profitable results.
Development and Manufacturing: Strategic Choices Ahead for the Pharmaceutical Industry
Level(s): S / U
Which is the better business model for organizing chemical and pharmaceutical development and manufacturing? Small-scale, highly flexible manufacturing units or large-scale, highly standardized manufacturing units with a limited number of technology platforms. The future probably holds commercial opportunities for both business models. In this workshop, both models are investigated in depth to identify advantages and disadvantages, and allow participants to analyze their current development and manufacturing business models against these two business models.
Managing Pharmaceutical Research through Inderdependent Partnerships
Level(s): S / U
In-house innovation in large pharmaceutical companies has drastically decreased in recent years. A new ideal business model for pharmaceutical research may be based on small-scale, highly focused, interdependent organizational entities. In this workshop, we look at the different business models to build, organize and manage pharmaceutical research through interdependent organizational entities in order to maximize innovation, to minimize risks and costs and to ensure profitable results.
Medical Affairs and Medical Education: Key to Success in the New Customer Engagement Strategies in the Pharmaceutical Industry
Level(s): S / U
More than ever before, your customers need medical information and education. Budgets are constantly increasing and skilled resources are hard to obtain. How do you select and manage the right programmes within the tight regulatory framework? How do you assess customer engagement afterwards? What is the role of new channels? This workshop highlights the new medical interaction and engagement models in-depth.
The New Business Model in Pharmaceuticals: Turning Challenges into Opportunities
Level(s): S / U
You have an idea as to how your company should change to succeed, but you are not sure you get the full picture - and you certainly don't have the time to think things through. You are looking for a sounding board and challenge from your peers and experienced business leaders. How can you translate some of those concepts to YOUR company and YOUR strategies and tactics? Shrinking margins, increasing pressure from regulators, demographic shifts, ethical concerns, developing markets, integrated healthcare models and personalized medicine challenge existing processes, organizational structures and roles. This workshop helps you realize where and how you need to radically alter the way you and your company are doing business.
Market Access, Pricing and Health Outcomes: The New Reality in the Pharmaceutical Industry
Level(s): S / U
The short-to-medium-term outlook for the pharmaceutical market is very turbulent, and market access is becoming THE key hurdle. Pharmaceutical companies need to challenge the fundamental rules of the game to unlock the doors that are closing on them. Some leading companies have over 70% of their portfolio at risk over the next five years. Many are piloting new approaches, but few have made breakthrough steps towards a real solution.
Value-based Marketing in the Pharmaceutical Industry
Level(s): M / U
The seismic shift in the healthcare market requires transformational innovation from marketing, including new value-added services, taking full responsibility for marketing ROI, understanding integrated multichannel campaign management and creating stronger links between Marketing, Sales, Medical Affairs and the customer.
The 5-day Mini MBA for the Pharmaceutical Industry
Level(s): M
More than ever before, the dynamics and fast pace of the new healthcare environment require cross-functional experts who master complexity and go beyond silo thinking. The "Mini-MBA" is based on the key areas of the MBA that have been especially tailored to the pharmaceutical industry. It provides you with the intellectual capital needed to excel as a high-performance manager in this fast-moving industry.
Sales and Account Management in Pharmaceuticals: From a General Approach to Targeted Sales and Company-wide Selling
Level(s): M
For pharma product prescribers, the market is rapidly changing from "one size fits all" to tailored efforts based on customer value, behaviour and attitudes. Product or disease information is available to anyone 24/7 on the Internet. In many markets, decision power is shifting away from the individual prescriber to networks of physicians, health insurers, governments and even patients. These new trends require a stronger relationship with teams inside your company, true customer focus and rigorous stakeholder analysis and influence mapping.
Pharmaceutical Product Management: Building your Brand in the New Healthcare Environment
Level(s): M
New channels and stakeholders are emerging, and the customers' view on value is changing. To stay ahead, pharma marketers need to sharpen and challenge their strategic marketing skills, identify and seize the significant marketing opportunities offered by new stakeholders and channels, and become more customer-centric in the process.
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