Product Management in B2B Markets

Previous Title: Product Management in Business Markets

    

Who is it for?

Managers in B2B markets, including: product and brand managers, process managers, market and marketing managers.

What business issues will we address?

Making sure a product marketing plan is customer driven and can be executed by the organization enables managers to maximise the financial success of their products in the market place.

What will I be able to do after participating?

You will be better able to:

• Understand how to apply the concepts of marketing planning to your specific business planning challenges
• Manage the industrial buying process, learn the importance of value, cost and speed
• Act with insight to acquire customers and develop relationships with them