Product Management in Consumer Markets

Previous Title: Product and Brand Management in B2C Markets

    

Who is it for?

Product, brand, market, research, innovation and business managers who want to truly base their new propositions on the customer.

What business issues will we address?

Creating (price or plus) propositions which tap into your consumer’s deeper motivations and needs can substantially differentiate your business in the marketplace.

What will I be able to do after participating?

You will be better able to:

• Create value propositions based on consumer insights and decision drivers
• Validate new propositions on their uniqueness and viability in the marketplace
• Identify the implications for your business and value chain partners so you can successfully reach the consumer.