Product Management in the Telecom Industry

    

Who is it for?

Product and Portfolio Marketing Managers responsible for defining and managing the Product offering of a Telecom Service Provider and associated industries.

What business issues will we address?

If one key role is to be named in the marketing chain of command in the telecom industry, it is certainly the one of the product marketing manager. In an industry that has always been at the cross road of providing a combination of products and services, and that is now going to enter a totally new era in order to reinvent itself, the product marketer can really make a difference.Even if not in charge of the company strategy and brand positioning, the decision on the product attributes and pricing will have a direct impact on the company brand and value proposal.During this 4 day intensive workshop, the participants will get a clear view on the Product Marketing management basics (the 7 building blocks) and at the end of the workshop they will have a clear view and tools to realize their own Product Marketing plans and bring them to successful completion in their respective industries.

What will I be able to do after participating?

You will be better able to:Understand the economics of a retailer (product focus, shelf space, etc)Manage your own channels and how to maximize traffic and revenuesUnderstand the different distribution channels and their specifics.