Sales in the Medical Device Industry
Who is it for?
Sales managers in Diagnostics products with several years of experience in the field.
What business issues will we address?
Given the rising pressure on CAPEX spending budgets across the healthcare sector, medical device companies are increasingly moving their product positioning towards customized and solution-based service approaches. The integration of hard- and software with hospital systems and treatment paradigms are becoming a critical success factor for the sale and deployment of medical diagnostic systems. What are the keys to success in this environment?
What will I be able to do after participating?
You will be better able to:
- Identify ways to build customer specific solutions
- Apply effective customer account management and customer P&L
- Optimize product and service mix per account and across sales regions
- Identify and measure relative profitability by account
- Address service costs, including operating, maintenance and repair costs
- Enlarge and enrich product portfolios in order to grow the business profitably
