Areas of Expertise

Open Enrolment & Registration

Customer Specific Solutions

Areas of Expertise

Workshops

Senior Management Guide

Business Functions

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Executive Summary

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Workshops

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Customer Specific Solution

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Human Resources

Project Management

Executive Assistants

Business Skills for Managers without a Formal Business Background

Healthcare Industry

Telecom Service Industry

Energy Utilities Industry

Chemical Industry

Workshop: Sales

Sales in B2B and Consumer Markets

B2B Market Research and Business Intelligence for Customer Insights

Level(s): M

Marketers need to master best practice tools and techniques which allow them to thoroughly analyze and understand markets, customers and competitors, anticipate new customer needs, new niches and new market opportunities.

B2B Market Research and Business Intelligence for Customer Insights training info

B2B Sales and Key Account Management in Customer Specific Solutions

This workshop has been replaced by: Leading and Working in a Multifunctional Account Team for Custom-Made Solutions

B2B Strategy Update for Senior Management

Level(s): S / U

An exclusive designed briefing for senior management in B2B markets who are looking to realigning their strategy and organisation to make them more market-driven and in line with the current business and environmental trends.

B2B Strategy Update for Senior Management training info

Fundamentals of Value-Based B2B Marketing for Non-Marketing People

Level(s): M

Knowing how to use marketing tools and techniques to create, communicate and measure customer value needs to be understood by every manager in a B2B enterprise.

Fundamentals of Value-Based B2B Marketing for Non-Marketing People training info

Managing and Servicing Global/International Key Accounts in B2B Markets

Level(s): M / U

As customers internationalize their vendor relations, sales and service structures need to follow suit. Being able to consistently manage international accounts at the global, regional and (sub-)national level, will allow your business to maximize sales opportunities and create a long term integration with your customer's business.

Managing and Servicing Global/International Key Accounts in B2B Markets training info

Managing B2B Sales Teams in Custom-Made Solutions

This workshop has been revised and updated. The new title is: Leading and Working in Multifunctional Account Teams for Custom Made Solutions

Managing B2B Teams for Solution Selling in Premium Offer Markets

Level(s): M / U

Sales in B2B markets have become more competitive and complex. Globalization, intensive utilization of Internet combined with increased customer exigencies makes it more difficult for sales executives to achieve their objectives. This workshop helps sales team managers to take advantage of these changes and proposes effective sales approaches and methods.

Managing B2B Teams for Solution Selling in Premium Offer Markets training info

Partnering with and Selling to Retailers: the Rising Power of Retailers

Level(s): M / U

The power and influence of the “modern” retailers is growing. To be successful you need to adapt your long-term strategy to their changing demands and find ways to jointly manage product categories with retail customers.

Partnering with and Selling to Retailers: the Rising Power of Retailers training info

Product and Service Systems Management in B2B Markets

Level(s): M

Making sure a product and service systems marketing plan is customer driven and can be executed by the organization enables managers to maximize the financial success of their products in the market place.

Product and Service Systems Management in B2B Markets training info

Product Management in the Telecom Industry

Level(s): M

If one key role is to be named in the marketing chain of command in the telecom industry, it is certainly the one of the product marketing manager. In an industry that has always been at the cross road of providing a combination of products and services, and that is now going to enter a totally new era in order to reinvent itself, the product marketer can really make a difference.Even if not in charge of the company strategy and brand positioning, the decision on the product attributes and pricing will have a direct impact on the company brand and value proposal.During this 4 day intensive workshop, the participants will get a clear view on the Product Marketing management basics (the 7 building blocks) and at the end of the workshop they will have a clear view and tools to realize their own Product Marketing plans and bring them to successful completion in their respective industries.

Product Management in the Telecom Industry training info

Retail Marketing and Sales in the Telecom Industry

Level(s): M / U

The Telecom Retail Store is still one of the first and main customer “touch point” for the Telecom Service industry. As some channels are managed directly and some are being managed indirectly, motivating the staff, get the right “look and feel”, selling to the retailers and make sure that the products attributes are making it to the end customer are difficult challenges. There is nothing worse than having retails stores that are not reflecting what the websites or the adverts have promised in the whole Customer experience.During 4 intensive days, this workshops will get the basics right on how to sell to retailers but also how to mix products and services in the shops, negotiate with retailers and manage shelf space the most efficient way.

Retail Marketing and Sales in the Telecom Industry training info

Selling Through Different Channels in B2B Markets

Level(s): M / U

Companies typically turn to (value-adding) channels when geographic, resource or product constraints lead to a gap between what the customer needs and what the business can supply. Identifying and developing the right channels and managing how your product fits these can expand both the reach and the profitability of your sales efforts.

Selling Through Different Channels in B2B Markets training info

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