Selling to Retailers: Adapting to the Rising Power of Retailers

Previous Title: Sales and Key Account Management in Consumer Markets: Selling to Retailers

    

Who is it for?

Marketing and Sales Directors.

What business issues will we address?

The power and influence of the "modern" retailer is growing. To be successful you need to adapt your long-term strategy to their changing demands. This needs to include private labels.

What will I be able to do after participating?

You will be better able to:

• Combine your consumer information with the retailer's shopper information to make the right decisions
• Define a tailor-made action plan for a win-win outcome with the retailer
• Understand the role of your category of products and of your brand within your retailers' stores
• Focus your strategy into a trade marketing plan and Key Account Plan for each major retailer
• Decide on the right strategy for private labels
• Identify your key customers and develop a tailor-made approach