Workshops: All Senior Programmes

Companies need to make profits to survive. They also know they need to have happy customers to survive.  Often, one thing comes at the expense of the other and there is a struggle in the company between those who are working on customer centricity and those who are managing for profits.  There is a way to get both. Your company can achieve profitable customer centricity. The workshop helps senior managers in both finance and commercial functions reconcile the conflict between profits and customer centricity.  The workshop also helps you decide how to implement customer centricity throughout the company – aligning people and using the right metrics to keep people focused on creating loyal, high-value customers that support the long-term financial health of the company.

Today, clinical development is too much focused on a financially risky "the-one-drug-that-cures-as-many-people-as-possible" approach. Instead, a "smaller-but-targeted" approach allows for a step-by-step development and launch with more manageable costs. 

In this workshop we look at the different business models of pre-clinical and clinical development in order to increase speed-to-market, minimize risks and costs and to ensure profitable results.

The pharmaceutical industry has reached maturity when it comes to the classical blockbuster model and is fast moving into highly specialized fields like oncology, diabetes and orphan diseases. At the same time, the traditional “size sells” paradigm is no longer working. Medical information and education are key opportunities to succeed in the new healthcare environment and therapeutic areas, ensuring customer engagement, trust and higher revenues.

More than ever before, your customers need medical information and education. Budgets are constantly increasing and skilled resources are hard to obtain. How do you select and manage the right programmes within the tight regulatory framework? How do you assess customer engagement afterwards? What is the role of new channels?

This workshop highlights the new medical interaction and engagement models in-depth.

You have an idea as to how your company should change to succeed, but you are not sure you get the full picture - and you certainly don't have the time to think things through. You are looking for a sounding board and challenge from your peers and experienced business leaders. How can you translate some of those concepts to YOUR company and YOUR strategies and tactics?

Shrinking margins, increasing pressure from regulators, demographic shifts, ethical concerns, developing markets, integrated healthcare models and personalized medicine challenge existing processes, organizational structures and roles. This workshop helps you realize where and how you need to radically alter the way you and your company are doing business.

As a senior manager, you are responsible for aligning people to implement the strategy. That means pushing through change on your own management team and down through the levels in the organization. This is a challenge for any leader.  But if you are a women leader in a traditionally male-dominated environment, the job may seem harder.  Your strategy is clear and makes sense, but getting people to listen, buy in, and then take their responsibility to achieving the goals can be even more challenging.

This workshop focuses first on leadership and strategy implementation skills.  The special edition for women is to provide the opportunity to address the extra challenges female leaders face when driving a strategy in a tough environment.

This workshop provides the opportunity to step out of your daily business and think about and plan how to move your organization toward more sustainable business. Issues addressed are:

• What is the compelling evidence that you need to change toward sustainable business practices to be competitive, and/or as part of your risk management?
• What is the compelling evidence for moving to triple bottom line reporting?
• Where can we make incremental changes and where do we need to make more fundamental changes?
• Taking time to plan the change from a projects and process point of view but also getting people on board and changing “business-as-usual” attitudes

There is a tremendous opportunity to make a competitive leap and create value through sustainability and your organization has recognized this. But how are you going to transform into a “sustainable” company? You can play catch-up with your competitors but the biggest value will likely be rewarded to those who innovate fundamentally toward sustainability. 

• How can you (re)start innovation in your organization, or in your part of the organization?
• How can you powerfully use outside knowledge and capability through open innovation?
• How can you ensure that you are creating and capturing value from eco-innovations?

Now more than ever, national governments and international institutions such as the EU, the UN and others like OECD, NATO, Eurocontrol, COE, etc., are required to enhance the performance of their Agencies and other Public Bodies which operate under their aegis. Agency CEOs share the same objective and must achieve greater efficiency and value for money in the provision of public services.

Citizens' service delivery expectations have also increased, both as beneficiaries and as taxpayers or funding providers. Those responsible for the executive and non-executive management of Public Organizations and Agencies are therefore under greater pressure to improve organizational performance and achieve ongoing efficiency enhancements.

To date, many governments, cross-border institutions and agency bosses have lacked an integrated or agreed framework for managing the performance of Agencies, Bodies or other third party service providers. More particularly ‘information asymmetries' have meant that it has been difficult to identify performance indicators or the metrics which are necessary to ensure the effective management of such organisations. Obvious questions therefore arise in areas relating to governance, funding, value-for-money and service to citizens.

This new workshop is organized in collaboration with the UCD Michael Smurfit Graduate Business School and RA Consulting. It is a practically based workshop that provides an in-depth understanding of the increasing focus on performance and its criticality within a public service context.  There is a particular emphasis on the development of KPIs and ‘performance contracts' for managing Public Organizations and International Institutions.