Strategic Consumer Marketing: Optimize Your ROI

Previous Title: B2C Strategic Marketing: Focus on ROI and the New Media Mix in Marketing Communication

    

Who is it for?

Marketing, Finance, Sales and General Managers/Country Managers who want to better measure and manage the ROI on marketing.

What business issues will we address?

By actively managing the ROI of marketing initiatives you can eliminate waste and exploit new business opportunities. Higher transparency around spending will increase the involvement of different parts of the organization in your brand’s marketing efforts.

What will I be able to do after participating?

Measure the impact of marketing initiatives on the sales and margin lines, identify 'hidden' marketing costs and opportunities, put your budget where it generates the most profit and recognise where it is smarter to do 'less more thoroughly'.