Senior & Top Management Level
What is the main business topic covered in the workshop?
In a post recession world, consumers are different. So the strategies of companies approaching them should be different too. Unfortunately, the average executive has only 3 hours a month to focus on these strategies. While this may have worked in the past, today it is not enough.
This workshop offers you 2 days of quality time to consider the future strategy of your business, as well as the mental stimulus to keep you “on the edge”. By reviewing key trends in society, and discussing them with your peers, you can identify which ones matter most to your business. Based on this, you can formulate thoughts to respond.
MCE’s proprietary strategy implementation models will further help you ensure that these thoughts become reality when you return to your office.
What is the typical business profile of people who face these issues?
Senior Executives seeking insight and inspiration by debating the latest developments in consumer markets with their peers.
How will I benefit from participating in this workshop?
By the end of the workshop you will have:
- An understanding of the key trends and developments in consumer markets today
- formulated updates to your strategy that reflect the major developments in the market place
- identified ways to overcome the operational “painpoints” in your business that will keep these strategies from being implemented
What will I do in this workshop?
The workshop is highly interactive, so its content will evolve based on the requirements of its participants. Still, two major areas will be covered over the 2 workshop days:
The Strategy Update
The first part is a review of the key trends and developments in the consumer market place. Each will be illustrated with cases and data, and through conversation we will evaluate its short-, mid or long term relevance to your business.
To ensure topicality, the final trends will only be selected shortly before the workshop, yet some of the probable topics of discussion include the:
- disappearing middle ground in most consumer markets
- need for micro segmentation
- eroding corporate trust, the power of recommendation and the Net Promoter Score™
- requirement for sustainability thinking to move the area of corporate responsibility
- ever growing role of retailers in consumer markets
- trend towards managing customer Net Present Value
- web 2.0 and the end of shout & sell marketing
- further acceleration of technological change
- balance to be struck between localization and globalization
Leveraging the brain power of all those present, we will assess which trends are relevant for your business and which ways you can respond to them.
Strategy Implementation Planning
Having a strategy is only half the battle. The other half is to get it implemented. The final part of the workshop will therefore focus on:
- The reasons why businesses fail to implement their strategy
- How to get people to understand your strategy and how to ensure they are willing, skilled and
able to execute it
- How to measure the progress your business makes when implementing a strategy/project rather than wait for the quarterly results
- How to affect your organization’s success through your own behavior as a leader