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Telecom Service Industry

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Telecom Service Industry

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Workshops

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Workshop: Telecom Service Industry

Telecom Service Industry workshops

Customer-Centric Service Oriented Marketing in Telecoms

This workshop has been merged with: Profitable Customer Centricity: How Do You Get There?

Customer-Centric Service Oriented Marketing in Telecoms

This workshop has been merged with: Profitable Customer Centricity: How Do You Get There?

Digital Marketing Strategy in the New Telecom Service Environment

Level(s): M / U

The majority of consumer companies are moving into the digital Web 2.0 space, but for some reason, Telecom Service Provider companies tend to stay away from the participative web-marketing strategies. Still, there are web-based strategies that can complement the sales force efforts in a cost-effective, brand-building way. And finally you need to assess the value of your strategy, through ROI, KPI and web analytics.

Digital Marketing Strategy in the New Telecom Service Environment training info

Making Customer Care a Key Part of Your Strategy in the Telecom Service Industry

Level(s): S / U

As one of the main contact points for customers/subscribers from service provisioning onwards, the customer care department has sometimes been seen as a place to minimize the cost of supporting the customer. But as “Service Provider 2.0” strategies rely more and more on Customer focus, it becomes more and more important to move this central point of contact from a cost center to a means for improving the complete company portfolio.

Making Customer Care a Key Part of Your Strategy in the Telecom Service Industry training info

Managing Innovation in the Telecom Service Industry - Evolution or Revolution?

Level(s): M / U

Significant amount of money and time are invested in developing products, solutions and technologies in the Telecom service industry that, for numerous reasons, failed to deliver the anticipated results. Some services might quickly become huge successes and some will not. But how do you know where to draw the line? What impact will your decisions have on your business strategy and market launch?

Managing Innovation in the Telecom Service Industry - Evolution or Revolution? training info

Product Management in the Telecom Industry

Level(s): M

If one key role is to be named in the marketing chain of command in the telecom industry, it is certainly the one of the product marketing manager. In an industry that has always been at the cross road of providing a combination of products and services, and that is now going to enter a totally new era in order to reinvent itself, the product marketer can really make a difference.Even if not in charge of the company strategy and brand positioning, the decision on the product attributes and pricing will have a direct impact on the company brand and value proposal.During this 4 day intensive workshop, the participants will get a clear view on the Product Marketing management basics (the 7 building blocks) and at the end of the workshop they will have a clear view and tools to realize their own Product Marketing plans and bring them to successful completion in their respective industries.

Product Management in the Telecom Industry training info

Retail Marketing and Sales in the Telecom Industry

Level(s): M / U

The Telecom Retail Store is still one of the first and main customer “touch point” for the Telecom Service industry. As some channels are managed directly and some are being managed indirectly, motivating the staff, get the right “look and feel”, selling to the retailers and make sure that the products attributes are making it to the end customer are difficult challenges. There is nothing worse than having retails stores that are not reflecting what the websites or the adverts have promised in the whole Customer experience.During 4 intensive days, this workshops will get the basics right on how to sell to retailers but also how to mix products and services in the shops, negotiate with retailers and manage shelf space the most efficient way.

Retail Marketing and Sales in the Telecom Industry training info

Stakeholder Management in the Telecom Service Industry - How to Manage the Network of Interested Parties

Level(s): S / U

Many parties are interested in the Telecom service evolution and the ways to create business out of it in a "Service Provider 2.0" world. This workshop explores the stakeholder dynamics and offers insight in how Telecom service providers are best placed to successfully lead the orchestration of networks.

Stakeholder Management in the Telecom Service Industry - How to Manage the Network of Interested Parties training info

Strategy and Tactics to Become a Service Provider 2.0: Turning IP-based New Generation Network Challenges into Opportunities

Level(s): S / U

You have an idea on how your company should change to succeed, but you are not sure you have the full picture. And you certainly do not have time to think things through. You are looking for a sounding board and challenge from your peers and experienced business leaders. How can you translate some of those “Service Provider 2.0” concepts to your company and adapt or modify your strategy and tactics?

Strategy and Tactics to Become a Service Provider 2.0: Turning IP-based New Generation Network Challenges into Opportunities training info

The 5-day Mini MBA for the Telecom Industry

Level(s): M

More than ever before, the dynamics and fast pace of the new Telecom Service environment require cross-functional experts who master complexity and go beyond the silo thinking. This “Mini-MBA” program prepares participants to move into more senior positions or into functions away from their base education. It provides you with the intellectual capital needed to excel as a high-performance manager in this fast moving industry.

The 5-day Mini MBA for the Telecom Industry training info

The New Face of Sales and Account Management in the Telecom Service Industry

Level(s): S / U

In the new customer-centric service oriented approach in a “Service Provider 2.0” world, you need to thoughtfully consider the new face of consultative selling. New Key Account Managers need to be able to lead the way through the difficult process of ROI calculation for their customers while keeping an eye on the P&L levels for their own company.

The New Face of Sales and Account Management in the Telecom Service Industry training info

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