The Different Value Propositions in Energy Utilities for Residential Customers

Previous Title: From Delivery Point to Customized Approach in the Energy Utilities Industry: How to Be Successful with Consumers

    

Who is it for?

Senior sales or marketing B2C managers  with several years of experience in the utilities industry.

What business issues will we address?

Are you moving from being a pure provider of energy, to a provider with premium products/services, or a provider of “energy solutions” ?  Are you combining all of these three strategies for your residential customers ?   This decision will have a serious impact on how you structure your organization, what kind of competencies, processes and monitoring systems you will need.

What will I be able to do after participating?

You will be better able to:

• Re-think your approach to customers, taking into account that you probably will serve different customer groups
• Develop a plan on how to align your organiztion to ensure you deliver the customer promise in the most efficient way.
• Work on adapting the financial measurements to ensure the profitability of your added services.
• Develop a plan to adapt and/or improve the logistics chain for smooth delivery.
• Prepare your plan for meeting your colleagues on the topic of local/interntional green brand(s).