Time to Market - Impact on Supply Chain Management

    

Who is it for?

CMOs and Marketing Directors, Sales Vice Presidents and Directors, supply chain Vice Presidents and Directors, supply chain Managers, Strategy Executives, Logistics Managers, Production Managers

What business issues will we address?

With shorter product life cycles, being first in the market can be a competitive advantage. Cooperation between sales/marketing and supply chain management can significantly improve the success rate of product introductions.

What will I be able to do after participating?

You will be better able to:

• Plan and collaborate across functions to facilitate successful market introductions
• Find the right balance among  different components of the supply chain to support market entry strategies
• Assess opportunities and challenges associated with targeted management