Turning Customer Insights into Results: The Art of Microsegmentation

Previous Title: Beyond Market Research in B2C: Turning Insights into Results

    

Who is it for?

Managers who want to dig beyond traditional market research to truly understand what drives consumers.

What business issues will we address?

Many consumer and market research is too generic to drive action.  This is partially due to the methods used, but also the degree to which information gets represented and used in the business itself.  This workshop looks at both sides of this coin and provides practical ways to turn the consumer insights that are collected into tangible business results, if needed one customer at a time.

What will I be able to do after participating?

At the end of the workshop, you will be better able to:

• Assess the usefulness and level of detail of the market research you currently conduct
• Identify gaps that may exist in your research efforts
• Explore new methods for micro-segmentation and customer profiling
• Utilise and present the information in a way that engages other departments and drives decision making.