Are you satisfied with your company’s return on innovation investment?
Innovation has a lot in common with Advertising; it requires a substantial investment, is great when it works well and you never know how big the return will be. As an investment innovation doesn’t always translate into profit, but without it you are left standing still, and with the pace of change today, that means you are effectively moving backwards.

In the 2007 Boston Consulting Group survey of global innovation, two-thirds of the senior managers interviewed listed Innovation as one of their top three strategic priorities, yet more than half said they were dissatisfied with the financial returns on their investments.

To look at the positive side; if your innovations resonate with the customers you are targeting, they can create immense value.


Innovation: