Full description
The four strategy types (continued)
The growing trend towards Product Plus strategies demands branding skills, a culture of innovation and deep customer insights. Marketing people need a thorough knowledge of your particular supply chain and key financial parameters to correctly leverage your company’s added value into a ‘must-have’ mindset from your customers.Customer Specific Solutions are usually project based in B2B and require high levels of trust in order to build the necessary close relationships with individual customers. The sale of services, starting from straight-forward warranty programmes to full support activities, even sometimes for competitive products, forms a highly profitable part of these customized activities.
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