Full description
Differentiation and the disappearing middle market
In a crowded market, differentiation and specialization are more important than ever. It’s not just your products and services but also the way you talk about them that needs to be simple and concise, relevant and easy to understand for your customer.Everyone’s talking about the fading ‘Product’ segment. It may still represent the largest sector for company strategies globally but in mature markets, it’s disappearing fast.
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